New Quay, with its picturesque houses, pubs and restaurants, clings to the sides of the hills rising above the blue waters of Cardigan Bay and is one of the jewels of the Cambrian Coast.
The town has narrow streets rising in terraces - between several of which were 'ropewalks' for twisting rope in New Quay's heyday as a shipbuilding centre.
The sheltered harbour and safe beaches are the focus of activity in the summer when New Quay becomes a bustling holiday resort with sailing, fishing, water sports and relaxation among the main attractions.
From New Quay's pier, you can see the famous Cardigan Bay dolphins most days in the summer. Other important wildlife of the area includes rare chough, red kite, seabirds and grey seals. There are many unique wild flowers along the coastal path and a great diversity of marine life in the rock pools along the coast.